The National Lottery site in the United Kingdom is now sending out emails to registered users of the site advising them that lottery accounts are going to be closed.
Why The National Lottery is Closing Accounts
The reason for the closure of National Lottery accounts is due to non-usage and that there will shortly be a new National Lottery site released.
UK Lottery players need not fear though and can avoid the hassle of having to register again if they simply make a purchase of £10.
This will then make sure that their account is migrated over to the new National Lottery site.
The email points out to Online Lottery players that if a purchase is made by 7:30 pm on 30 August 2014 the ability to play without re-registering on the new site will be possible.
The question that must then be asked is why are Camelot sending out an email like this when it is quite obvious that all accounts are able to be migrated to the new site.
Surely an Online Lottery Account is not associated with a particular site. What if the National Lottery site changes again in the future? Will lottery players have to register again.
We see this more as a way for Camelot to increase play online and to increase the number of players playing online.
The reasons for closing a National Lottery account are spurious at best, there is no reason an account that has not been used for several years cannot be transferred along with accounts that have been used recently.
While we are passionate advocates for always purchasing lottery tickets online, we think that the way the National Lottery has handled this is poor.
Advising registered National Lottery users to buy or face closure, is not professional or conducive to getting more lottery players playing online.
Let us know what you think re this matter. This is not the first time that the National Lottery has been involved in a controversial move. Remember the saga surrounding the increase in National Lottery ticket prices.
This is just the latest move in a range of controversies that the National Lottery operator Camelot have faced.